Sophia Amoruso famously founded the store Nasty Gal, growing it from your eBay store that offered vintage products to some darling from the world of fashion which was seeing greater than $300 million in sales at some point.
Somewhere on the way, however, Nasty Woman lost its way. After raising $sixty five million over its ten years of operation &mdash including from Index Ventures and famous retail executive Ron Manley &mdash the organization last November declared Chapter 11 personal bankruptcy protection, partly to deal with &ldquoimmediate liquidity issues.&rdquo
The organization was ultimately acquired for $20 million in Feb. Meanwhile, Amoruso, who&rsquod walked away as Chief executive officer of Nasty Woman in The month of january of 2016 but continued to be on as executive chairman, is on to a different business, and today it&rsquos venture-backed. Indeed, the press company that they started building quietly 3 years ago &mdash Girlboss &mdash is today announcing $3.a million in seed funding brought by Lightspeed Venture Partners, whose partner, Nicole Quinn, brought the offer and joins the startup&rsquos board.
The round includes unnamed tech and digital media investors, based on a release.
Lightspeed&rsquos curiosity about Girlboss isn&rsquot surprising, because of the many e-commerce brands it’s supported formerly, including early bets around the Ethical Finance Company, Stitch Fix and Snap.
Amoruso&rsquos built-in following is substantial, too. The Girlboss brand started like a best-selling book concerning the founding of Nasty Woman and Amoruso&rsquos business philosophies, and it was later adapted by Netflix right into a reveal that launched this season. A podcast known as Girlboss Radio followed, by this past year, Amoruso had begun organizing Girlboss rallies, that have apparently offered out which Girlboss continuously host two times annually.
Actually, within an interview with the WSJ printed today, Amoruso stated Girlboss&rsquos occasions, tickets that cost attendees between $350 and $700, drives its greatest partnership deals.
Yet it&rsquos so-known as digital tickets of these occasions &mdash that fans pay to gain access to video tracks along with a social networking group for attendees &mdash that many interested Quinn. She likens the model to at-fitness at home classes located through the New You are able to-based company Peloton, that provides cloud-based live streaming of their instructional cycling exercise content on the console that&rsquos outfitted with social elements.
&ldquoYou pay to visit a real class, but most people see it through digital means,&rdquo Quinn informs the WSJ. &ldquoThat, in my experience, has huge scale.&rdquo
Quinn has since elaborated inside a post on Medium, stating that in her own view, &ldquobrand can by itself be considered a core network effect,&rdquo with &ldquocommunity and content&rdquo passing on defensibility.
Lightspeed, like lots of investors, can also be around the search nowadays for brand new brands which are &ldquomore authentic for their target demographic.&rdquo To Quinn&rsquos mind, Girlboss tidily will do the job about this front, too.