Two major Apple shareholders are contacting the organization to complete more to safeguard children in the potentially dangerous negative effects of excessive technology use.

Inside a letter sent to Apple on Saturday, representatives in the California Condition Teachers&rsquo Retirement System and also the investment firm Jana Partners LLC advised the tech giant to deal with the &ldquogrowing body of evidence&rdquo that implies frequent digital-device use might have &ldquounintentional negative effects&rdquo for kids and teenagers.

&ldquoWe&rsquore not software engineers, so we don&rsquot make believe you be,&rdquo Charles Penner, someone at Jana, told HuffPost. &ldquoAnd we&rsquore not doctors so we don&rsquot make believe you be. What we should&rsquore saying is, hey, software engineers, hey doctors, meet up and form a genuine effort to know this problem better and go in which the research goes.&rdquo

Within their letter, representatives of these two investors&nbsp &#8213 which with each other control roughly $2 billion price of Apple shares &#8213 cite several recent reports conducted by universities, medical facilities and mental health advocacy groups. Individuals findings claim that children who frequently use smartphones or any other digital devices are more inclined to be distracted in school, develop depression and sleep less.

&ldquoIt would defy good sense to reason that this degree of usage, by children whose brains continue to be developing, isn’t getting a minimum of some impact,&rdquo the letter reads, &ldquoor the maker of these a effective product doesn’t have role to experience in assisting parents to make sure it is getting used optimally.&rdquo

Dr. Michael Wealthy, founder and director of Harvard College&rsquos Focus on Media and Child Health, partnered using the investors to assist them to craft their proactive approach.

Smartphones along with other digital products are &ldquodramatically altering the way you behave, the way you connect with one another and exactly how society works,&rdquo Wealthy told HuffPost.&nbsp

Apple &ldquocan participate the answer and therefore enhance their product, and therefore enhance their client satisfaction and loyalty,&rdquo he stated. &ldquoThere&rsquos greater than profits on the line here. There&rsquos actual telecomutting saves gas.&rdquo

Apple didn’t immediately react to a request comment with this article.

The shareholders outlined five steps Apple might take to deal with their concerns, for example developing new parental controls that will permit more variations of restricted use, and creating a specialist committee of childhood development specialists to assist read the issue.

There&rsquos greater than profits on the line here. There&rsquos actual telecomutting saves gas. Dr. Michael Wealthy, director of Harvard University’s Focus on Media and Child Health

&ldquoIt&rsquos and not the tools themselves which are the issue &#8213 it’s really what we should use them,&rdquo Wealthy stated. &ldquoYou wouldn&rsquot provide a power saw for an infant or perhaps a toddler, however, you would introduce it to some child who’s of sufficient age to deal with it effectively and do good stuff by using it.&rdquo

Penner stated most reactions towards the letter happen to be favorable. Jim Steyer,&nbspchief executive officer of Good Sense Media, a nonprofit that promotes safe technology use for kids, known as the letter a &ldquohugely important development&rdquo in curbing &ldquodigital addiction.&rdquo

A number of tech leaders have lately spoken out from the potential unwanted effects of social networking and device usage on children. This past year, two former Facebook executives individually contended the social networking is harmful to society.

&ldquoIt most likely disrupts productivity in weird ways,&rdquo&nbspSean Parker, Facebook&rsquos founding president, stated in an interview with Axios&nbspin November.&nbsp&ldquoGod only knows what it really&rsquos doing to the children&rsquos brains.&rdquo

Penner states it&rsquos here we are at tech companies to evolve using the research.

&ldquoThe times of just type of picking out technology and tossing it there,&rdquo he stated, &ldquoand ten years later, seeing exactly what the potentially unintended effects are, ought to be over.&rdquo

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